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Marketing Management: A Cultural Perspective 2nd edition
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Marketing Management: A Cultural Perspective
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.
584 pages, 26 Line drawings, black and white; 67 Halftones, black and white; 33 Tables, black and wh
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 20, 2020 |
| ISBN13 | 9781138561403 |
| Publishers | Taylor & Francis Ltd |
| Pages | 564 |
| Dimensions | 253 × 181 × 38 mm · 1.14 kg |
| Language | English |
| Editor | Penaloza, Lisa (Bordeaux Management School, France) |
| Editor | Toulouse, Nil (University of Lille, France) |
| Editor | Visconti, Luca M. (Bocconi University, Italy) |
