Marketing for Sustainable Tourism -  - Books - Taylor & Francis Ltd - 9781138560314 - May 9, 2018
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Marketing for Sustainable Tourism 1st edition

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This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. It was originally published as a special issue of the Journal of Sustainable Tourism.


198 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 9, 2018
ISBN13 9781138560314
Publishers Taylor & Francis Ltd
Pages 198
Dimensions 252 × 180 × 20 mm   ·   514 g
Language English  
Editor Font, Xavier (University of Surrey, UK)
Editor McCabe, Scott (Nottingham University Business School, UK)

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