Advertising, Gender and Society: A Psychological Perspective - Zawisza-Riley, Magdalena (Department of Psychology, Anglia Ruskin University, UK) - Books - Taylor & Francis Ltd - 9781138501379 - July 4, 2019
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Zawisza-Riley, Magdalena (Department of Psychology, Anglia Ruskin University, UK)
Advertising, Gender and Society: A Psychological Perspective 1st edition

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Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.

212 pages, 15 Line drawings, black and white; 5 Halftones, black and white; 10 Tables, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 4, 2019
ISBN13 9781138501379
Publishers Taylor & Francis Ltd
Pages 212
Dimensions 236 × 156 × 14 mm   ·   346 g
Language English  

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