Marketing in Travel and Tourism - Mike Morgan - Books - Taylor & Francis Ltd - 9781138473560 - August 25, 2017
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Mike Morgan
Marketing in Travel and Tourism 4th edition

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Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.

528 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 25, 2017
ISBN13 9781138473560
Publishers Taylor & Francis Ltd
Pages 528
Dimensions 278 × 204 × 34 mm   ·   1.47 kg
Language English  

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