Communicating Strategy - Phil Jones - Books - Taylor & Francis Ltd - 9781138469891 - August 22, 2017
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Communicating Strategy 1st edition


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Offers a framework for building a communication plan and information, techniques, tools, tips and exercises that can be applied to explain and deliver a coherent message. This book explores the reasons why an organization's structure, processes and culture may stifle a story and the steps that can be taken to align each of these to the strategy.


198 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 22, 2017
ISBN13 9781138469891
Publishers Taylor & Francis Ltd
Pages 198
Dimensions 150 × 220 × 20 mm   ·   530 g
Language English  

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