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Understanding the Older Consumer: The Grey Market - International Series in Social Psychology Barrie Gunter 1st edition
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Understanding the Older Consumer: The Grey Market - International Series in Social Psychology
Barrie Gunter
Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.
188 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 11, 2017 |
| ISBN13 | 9781138462625 |
| Publishers | Taylor & Francis Ltd |
| Pages | 188 |
| Dimensions | 162 × 243 × 16 mm · 404 g |
| Language | English |
| Editor | Gunter, Barrie |
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