CIM Coursebook Marketing Essentials - Jim Blythe - Books - Taylor & Francis Ltd - 9781138441026 - June 29, 2017
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Jim Blythe
CIM Coursebook Marketing Essentials 2nd edition

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Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.

186 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 29, 2017
ISBN13 9781138441026
Publishers Taylor & Francis Ltd
Pages 186
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

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