Tales from the Marketplace - Nigel F. Piercy - Books - Taylor & Francis Ltd - 9781138441002 - August 2, 2017
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Nigel F. Piercy
Tales from the Marketplace 1st edition

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Presents an approach to building an understanding of the realities of market-led strategic change in companies. This book offers insights into strategy and marketing through business 'stories' that are contemporary and provocative.

372 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 2, 2017
ISBN13 9781138441002
Publishers Taylor & Francis Ltd
Pages 372
Dimensions 150 × 220 × 20 mm   ·   850 g
Language English  

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