Radios Niche Marketing Revolution FutureSell - Ashley Herweg - Books - Taylor & Francis Ltd - 9781138412699 - July 11, 2017
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Ashley Herweg
Radios Niche Marketing Revolution FutureSell 1st edition

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Radio's niche marketing revolution evolved to address the problems of market fragmentation. This work provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. It is suitable for group heads, managers, salespeople, programmers, copywriters, and office staff.

288 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 11, 2017
ISBN13 9781138412699
Publishers Taylor & Francis Ltd
Pages 288
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  
Series Editor West, Donald V.

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