A Practical Guide to CRM: Building More Profitable Customer Relationships - Janice Reynolds - Books - Taylor & Francis Ltd - 9781138412446 - July 27, 2017
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Janice Reynolds
A Practical Guide to CRM: Building More Profitable Customer Relationships 1st edition

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In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.

304 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 27, 2017
ISBN13 9781138412446
Publishers Taylor & Francis Ltd
Pages 304
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

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