Corporate Reputations, Branding and People Management - Susan Hetrick - Books - Taylor & Francis Ltd - 9781138407879 - September 18, 2018
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Susan Hetrick
Corporate Reputations, Branding and People Management 1st edition

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Helps HR practitioners understand corporate-level concepts and their relevance to the strategic agendas of organizations by drawing on a range of ideas from branding, marketing, communications, and public relations. This book examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 18, 2018
ISBN13 9781138407879
Publishers Taylor & Francis Ltd
Pages 400
Dimensions 163 × 240 × 28 mm   ·   756 g
Language English  

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