Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman - Marketing and Consumer Psychology Series - Krugman, Edward P. (Cahill Gordon & Reindel, LLP, New York, USA) - Books - Taylor & Francis Ltd - 9781138384309 - October 18, 2018
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Krugman, Edward P. (Cahill Gordon & Reindel, LLP, New York, USA)
Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman - Marketing and Consumer Psychology Series 1st edition

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This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research.  This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.  William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.

 

354 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 18, 2018
ISBN13 9781138384309
Publishers Taylor & Francis Ltd
Pages 354
Dimensions 150 × 220 × 10 mm   ·   453 g
Language English  

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