Managing Market Relationships: Methodological and Empirical Insights - Adam Lindgreen - Books - Taylor & Francis Ltd - 9781138356467 - January 31, 2022
In case cover and title do not match, the title is correct

Adam Lindgreen
Managing Market Relationships: Methodological and Empirical Insights

Get an email once the item is available
Do you have a profile? Log in
Get notified about new Adam Lindgreen releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions.

246 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 31, 2022
ISBN13 9781138356467
Publishers Taylor & Francis Ltd
Pages 246
Dimensions 232 × 159 × 18 mm   ·   372 g
Language English  

More by Adam Lindgreen

Show all

More from the same publisher

See all of Adam Lindgreen ( e.g. Paperback Book , Hardcover Book and Book )