Global Marketing - Gillespie, Kate (University of Texas, USA) - Books - Taylor & Francis Ltd - 9781138326064 - September 30, 2021
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Gillespie, Kate (University of Texas, USA)
Global Marketing 5th edition

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Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization.

528 pages, 21 Line drawings, color; 49 Tables, color; 21 Illustrations, color

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 30, 2021
ISBN13 9781138326064
Publishers Taylor & Francis Ltd
Pages 544
Dimensions 150 × 220 × 20 mm   ·   1.46 kg
Language English  

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