Policy and Marketing Strategies for Digital Media - Routledge Studies in New Media and Cyberculture - Robert G. Picard-Yu-Li Liu - Books - Taylor & Francis Ltd - 9781138305946 - June 16, 2017
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Robert G. Picard-Yu-Li Liu
Policy and Marketing Strategies for Digital Media - Routledge Studies in New Media and Cyberculture 1st edition

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With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV.

312 pages, 17 black & white illustrations, 16 black & white tables, 17 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 16, 2017
ISBN13 9781138305946
Publishers Taylor & Francis Ltd
Pages 312
Dimensions 229 × 192 × 23 mm   ·   488 g
Language English  
Editor Liu, Yu-li (National Chengchi University, Taiwan)
Editor Picard, Robert G. (University of Oxford, UK)

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