Customer Loyalty Programmes and Clubs - Stephan A. Butscher - Books - Taylor & Francis Ltd - 9781138248618 - December 2, 2016
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Stephan A. Butscher
Customer Loyalty Programmes and Clubs 2nd edition

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For any company, large or small, the most effective protection against competition is long-term customer loyalty. Stephan Butscher's step-by-step guide explains how the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits.

224 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 2, 2016
ISBN13 9781138248618
Publishers Taylor & Francis Ltd
Pages 222
Dimensions 210 × 248 × 20 mm   ·   404 g
Language English  

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