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Consumer Social Values - Marketing and Consumer Psychology Series 1st edition
Consumer Social Values - Marketing and Consumer Psychology Series
Bringing together a diverse set of contributors from different counties, this book advances the understanding of consumer social values and their roles in the global marketplace.
200 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 9, 2019 |
| ISBN13 | 9781138240438 |
| Publishers | Taylor & Francis Ltd |
| Pages | 278 |
| Dimensions | 153 × 228 × 15 mm · 382 g |
| Language | English |
| Editor | Gurel-Atay, Eda |
| Editor | Kahle, Lynn R. (University of Oregon, USA) |