Digital Analytics for Marketing - Mastering Business Analytics - Gohar F. Khan - Books - Taylor & Francis Ltd - 9781138190672 - October 12, 2017
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Gohar F. Khan
Digital Analytics for Marketing - Mastering Business Analytics 1st edition

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This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.

310 pages, 98 black & white illustrations, 41 black & white tables, 16 black & white halftones, 82 b

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 12, 2017
ISBN13 9781138190672
Publishers Taylor & Francis Ltd
Pages 416
Dimensions 150 × 220 × 20 mm   ·   907 g
Language English  

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