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Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches 1st edition
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Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches
This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.
400 pages, 25 Line drawings, black and white; 32 Tables, black and white
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 11, 2018 |
| ISBN13 | 9781138182691 |
| Publishers | Taylor & Francis Ltd |
| Pages | 414 |
| Dimensions | 150 × 220 × 20 mm · 453 g |
| Language | English |
| Editor | Hackett, Paul (Emerson College, USA) |
