Marketplace Lifestyles in an Age of Social Media: Theory and Methods - Lynn R Kahle - Books - Taylor & Francis Ltd - 9781138164550 - April 20, 2017
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Lynn R Kahle
Marketplace Lifestyles in an Age of Social Media: Theory and Methods 1st edition

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This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts.

327 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 20, 2017
ISBN13 9781138164550
Publishers Taylor & Francis Ltd
Pages 328
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

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