Offensive Marketing - Hugh Davidson - Books - Taylor & Francis Ltd - 9781138145085 - July 10, 2016
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Hugh Davidson
Offensive Marketing 1st edition

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Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.

Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

430 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 10, 2016
ISBN13 9781138145085
Publishers Taylor & Francis Ltd
Pages 430
Dimensions 150 × 220 × 20 mm   ·   960 g
Language English  

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