Advertising as Communication - Studies in Culture and Communication - Gillian Dyer - Books - Taylor & Francis Ltd - 9781138136670 - November 26, 2015
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Gillian Dyer
Advertising as Communication - Studies in Culture and Communication 1st edition

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As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

248 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 26, 2015
ISBN13 9781138136670
Publishers Taylor & Francis Ltd
Pages 248
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

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