Wine Marketing - C. Michael Hall - Books - Taylor & Francis Ltd - 9781138133921 - November 2, 2015
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C. Michael Hall
Wine Marketing 1st edition

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Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

360 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 2, 2015
ISBN13 9781138133921
Publishers Taylor & Francis Ltd
Pages 376
Dimensions 150 × 220 × 20 mm   ·   860 g
Language English  

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