Building Customer-brand Relationships - Don E. Schultz - Books - Taylor & Francis Ltd - 9781138133761 - October 28, 2015
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Don E. Schultz
Building Customer-brand Relationships 1st edition

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Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media of Internet, mobile communications, and social networks. This book takes a different view - that the marketer and the customer build the ongoing brand value together.

480 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 28, 2015
ISBN13 9781138133761
Publishers Taylor & Francis Ltd
Pages 480
Dimensions 150 × 220 × 20 mm   ·   1.05 kg
Language English  

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