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Mapping Out Marketing: Navigation Lessons from the Ivory Trenches 1st edition
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Mapping Out Marketing: Navigation Lessons from the Ivory Trenches
This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.
194 pages, 55 Line drawings, black and white
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 17, 2018 |
| ISBN13 | 9781138082229 |
| Publishers | Taylor & Francis Ltd |
| Pages | 194 |
| Dimensions | 242 × 312 × 18 mm · 442 g |
| Language | English |
| Editor | Hill, Ronald |
| Editor | Lamberton, Catherine |
| Editor | Swartz, Jennifer |
