Dynamic Competitive Strategy: Turning Strategy Upside Down - Tony Grundy - Books - Taylor & Francis Ltd - 9781138081086 - December 18, 2017
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Tony Grundy
Dynamic Competitive Strategy: Turning Strategy Upside Down 1st edition

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Dynamic Competitive Strategy by best ?selling author Dr Tony Grundy casts a radically new light on Competitive Strategy by showing you the dynamic dimension of existing strategy tools and new ones created to deal with rapid innovation and turbulent change.

He shows us refreshing and challenging ways of developing strategy, including:

Agile approaches to Strategy and Planning The art of the Cunning Plan ?with 101 ways of being innovative The alien approach: how might an alien see your industry and business? A whole new set of dynamic strategy tools Scenario storytelling and the art of mental time travel

How emotional value can leverage competitive advantag

Dynamic stakeholder analysis and influencing

He also includes case studies of Arsenal, Brexit, Dyson, Metrobank, Tesco, the

infamous honey badger and others from everyday life.

This book provides an overall theory and a wealth of practical guidance

based on 30 years of Strategy Consulting and Management Research and

Teaching that will transform your thinking about strategy. Tony truly "turns

strategy upside down," as he does on the cover.

 

 

 

278 pages, 97 Line drawings, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 18, 2017
ISBN13 9781138081086
Publishers Taylor & Francis Ltd
Pages 278
Dimensions 240 × 163 × 25 mm   ·   566 g
Language English  

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