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Researching Marketing Decisions: The Indian Context 1st edition
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Researching Marketing Decisions: The Indian Context
This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face.
216 pages, 10 Line drawings, black and white; 40 Tables, black and white; 10 Illustrations, black an
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 30, 2019 |
| ISBN13 | 9781138061927 |
| Publishers | Taylor & Francis Ltd |
| Pages | 216 |
| Dimensions | 222 × 147 × 15 mm · 394 g |
| Language | English |
| Editor | Mehta, Ritu (Associate Professor of Marketing, Indian Institute of Management Calcutta, India) |
