Marketing Research for the Tourism, Hospitality and Events Industries - Bonita Kolb - Books - Taylor & Francis Ltd - 9781138042162 - January 29, 2018
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Bonita Kolb
Marketing Research for the Tourism, Hospitality and Events Industries 1st edition

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This is a user-friendly textbook that contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful.

224 pages, 36 Halftones, black and white; 36 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 29, 2018
ISBN13 9781138042162
Publishers Taylor & Francis Ltd
Pages 224
Dimensions 245 × 173 × 16 mm   ·   464 g
Language English  

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