Entrepreneurial Marketing: Sustaining Growth in All Organisations - Ian Chaston - Books - Palgrave Macmillan - 9781137500915 - November 3, 2015
In case cover and title do not match, the title is correct

Ian Chaston
Entrepreneurial Marketing: Sustaining Growth in All Organisations 2 New edition

Get an email once the item is available
Do you have a profile? Log in
Get notified about new Ian Chaston releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this book applies entrepreneurial marketing to all sizes of organisation, from large firms to SMEs. The 1st edition was one of the first books to tackle entrepreneurial marketing; now, the new edition will take a fresh look at the subject.

384 pages, 16 tables, 39 line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 3, 2015
ISBN13 9781137500915
Publishers Palgrave Macmillan
Pages 384
Dimensions 150 × 220 × 20 mm   ·   453 g

More by Ian Chaston

Show all

More from the same publisher

See all of Ian Chaston ( e.g. Paperback Book and Hardcover Book )