Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle - Jonas Hoffmann - Books - Palgrave Macmillan - 9781137481443 - July 30, 2015
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Jonas Hoffmann
Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle 1st ed. 2015 edition

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In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.

280 pages, 89 figures, 10 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 30, 2015
ISBN13 9781137481443
Publishers Palgrave Macmillan
Pages 252
Dimensions 223 × 150 × 23 mm   ·   589 g

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