Building the Digital Enterprise: A Guide to Constructing Monetization Models Using Digital Technologies - Business in the Digital Economy - Mark Skilton - Books - Palgrave Macmillan - 9781137477705 - August 27, 2015
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Building the Digital Enterprise: A Guide to Constructing Monetization Models Using Digital Technologies - Business in the Digital Economy 1st ed. 2015 edition


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The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy.


256 pages, 31 black & white tables, 100 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 27, 2015
ISBN13 9781137477705
Publishers Palgrave Macmillan
Pages 230
Dimensions 147 × 225 × 25 mm   ·   476 g

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