Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary - Matt Hills - Books - Palgrave Macmillan - 9781137463319 - July 20, 2015
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Matt Hills
Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary 1st ed. 2015 edition

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The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

144 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 20, 2015
ISBN13 9781137463319
Publishers Palgrave Macmillan
Pages 146
Dimensions 224 × 148 × 18 mm   ·   330 g

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