Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results - D. Giannetto - Books - Palgrave Macmillan - 9781137410399 - January 27, 2015
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Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results


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Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.


256 pages, 2 black & white tables, 18 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 27, 2015
ISBN13 9781137410399
Publishers Palgrave Macmillan
Pages 240
Dimensions 168 × 243 × 21 mm   ·   417 g
Language English  

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