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Real Luxury: How Luxury Brands Can Create Value for the Long Term M. Pinkhasov
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Real Luxury: How Luxury Brands Can Create Value for the Long Term
M. Pinkhasov
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
236 pages, 3 black & white tables, 12 figures, 2 black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 27, 2014 |
| ISBN13 | 9781137395566 |
| Publishers | Palgrave Macmillan |
| Pages | 228 |
| Dimensions | 217 × 145 × 19 mm · 430 g |
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