The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World - Lisa Nirell - Books - Palgrave Macmillan - 9781137386298 - October 23, 2014
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Lisa Nirell
The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World

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As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.

240 pages, 16 figures, 5 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 23, 2014
ISBN13 9781137386298
Publishers Palgrave Macmillan
Pages 224
Dimensions 159 × 244 × 21 mm   ·   408 g
Language English  

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