The Rise of the New East: Business Strategies for Success in a World of Increasing Complexity - B. Simpfendorfer - Books - Palgrave Macmillan - 9781137370051 - June 27, 2014
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The Rise of the New East: Business Strategies for Success in a World of Increasing Complexity


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Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.


240 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 27, 2014
ISBN13 9781137370051
Publishers Palgrave Macmillan
Pages 238
Dimensions 163 × 237 × 21 mm   ·   399 g

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