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Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences J. Bernstein Second Edition 2014 edition
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Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences
J. Bernstein
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
416 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 12, 2014 |
| ISBN13 | 9781137282934 |
| Publishers | Palgrave Macmillan |
| Pages | 408 |
| Dimensions | 163 × 242 × 31 mm · 822 g |
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