The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities - Andy Bird - Books - John Wiley & Sons Inc - 9781119953319 - December 19, 2011
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Andy Bird
The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities

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The Growth Drivers explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth.

320 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 19, 2011
ISBN13 9781119953319
Publishers John Wiley & Sons Inc
Pages 320
Dimensions 162 × 233 × 23 mm   ·   566 g
Language English  

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