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Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research K Lopetcharat 2nd edition
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Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research
K Lopetcharat
500 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 27, 2022 |
| ISBN13 | 9781119712848 |
| Publishers | John Wiley & Sons Inc |
| Pages | 560 |
| Dimensions | 170 × 244 × 33 mm · 1.22 kg |
| Language | English |
| Editor | Beckley, Jacqueline H. (The Understanding & Insight Group, LLC, NJ, USA) |
| Editor | Lopetcharat, Kannapon (Nouveau Centric Co. Ltd. Bangkok, Thailand) |
| Editor | Paredes, Dulce (Takasago International Corporation (USA), NJ, USA) |
