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The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment Christer Holloman
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The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment
Christer Holloman
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services).
156 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 9, 2014 |
| ISBN13 | 9781118844397 |
| Publishers | John Wiley & Sons Inc |
| Pages | 156 |
| Dimensions | 228 × 162 × 18 mm · 394 g |