The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric - Larry Weber - Books - John Wiley & Sons Inc - 9781118760833 - May 30, 2014
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The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric


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Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world.


368 pages, black & white illustrations, figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 30, 2014
ISBN13 9781118760833
Publishers John Wiley & Sons Inc
Pages 368
Dimensions 235 × 161 × 30 mm   ·   576 g

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