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Big Data Marketing: Engage Your Customers More Effectively and Drive Value Lisa Arthur
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Big Data Marketing: Engage Your Customers More Effectively and Drive Value
Lisa Arthur
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches.
208 pages, diagrams, figures
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 7, 2013 |
| ISBN13 | 9781118733899 |
| Publishers | John Wiley & Sons Inc |
| Pages | 208 |
| Dimensions | 161 × 234 × 19 mm · 385 g |
| Language | English |
