Decoding the New Consumer Mind: How and Why We Shop and Buy - Yarrow, Kit (Golden Gate University) - Books - John Wiley & Sons Inc - 9781118647684 - April 29, 2014
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Yarrow, Kit (Golden Gate University)
Decoding the New Consumer Mind: How and Why We Shop and Buy

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Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy.

224 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 29, 2014
ISBN13 9781118647684
Publishers John Wiley & Sons Inc
Pages 224
Dimensions 162 × 236 × 21 mm   ·   398 g
Language English  

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