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Handbook of Strategic Account Management: A Comprehensive Resource Diana Woodburn
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Handbook of Strategic Account Management: A Comprehensive Resource
Diana Woodburn
A comprehensive collection of papers representing researched knowledge of strategic account management from across the academic community. This reference work gives the most up-to-date and complete review of established knowledge in the field while separating genuine knowledge from opinion and myth. .
648 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 28, 2014 |
| ISBN13 | 9781118509081 |
| Publishers | John Wiley & Sons Inc |
| Pages | 648 |
| Dimensions | 171 × 251 × 40 mm · 1.25 kg |