Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage - Daina Middleton - Books - John Wiley & Sons Inc - 9781118402306 - December 11, 2012
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Daina Middleton
Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage

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Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved.

206 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 11, 2012
ISBN13 9781118402306
Publishers John Wiley & Sons Inc
Pages 224
Dimensions 234 × 161 × 21 mm   ·   402 g

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