Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now - David Meerman Scott - Books - John Wiley & Sons Inc - 9781118155998 - January 13, 2012
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Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now Revised and Updated edition


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Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days.


254 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 13, 2012
ISBN13 9781118155998
Publishers John Wiley & Sons Inc
Pages 272
Dimensions 229 × 155 × 20 mm   ·   330 g

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