Academic Brands - - Books - Cambridge University Press - 9781108841375 - July 21, 2022
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Academic Brands New edition

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Universities are increasingly presenting tas brands in their global marketing efforts. This volume shows what the emergence of academic brands can teach us about the rise of the 'university of excellence,' its global spread, and managerial values and marketing practices in higher education. Available as Open Access on Cambridge Core.

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Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 21, 2022
ISBN13 9781108841375
Publishers Cambridge University Press
Pages 246
Dimensions 237 × 159 × 20 mm   ·   502 g
Language English  
Editor Biagioli, Mario (University of California, Los Angeles)
Editor Sunder, Madhavi

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