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The Cambridge Handbook of Marketing and the Law - Cambridge Law Handbooks
The Cambridge Handbook of Marketing and the Law - Cambridge Law Handbooks
This book bridges both marketing and the law to provide members of each discipline with what the other has to contribute. It arms the legal community with tools for planning legal strategies and gives marketing researchers a better understanding of how the tools they develop are applied.
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| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 13, 2023 |
| ISBN13 | 9781108470018 |
| Publishers | Cambridge University Press |
| Pages | 500 |
| Dimensions | 159 × 235 × 31 mm · 881 g (Weight (estimated)) |
| Editor | Gersen, Jacob E. (Harvard Law School, Massachusetts) |
| Editor | Steckel, Joel H. (New York University) |