The Cambridge Handbook of Marketing and the Law - Cambridge Law Handbooks -  - Books - Cambridge University Press - 9781108470018 - July 13, 2023
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The Cambridge Handbook of Marketing and the Law - Cambridge Law Handbooks

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This book bridges both marketing and the law to provide members of each discipline with what the other has to contribute. It arms the legal community with tools for planning legal strategies and gives marketing researchers a better understanding of how the tools they develop are applied.


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Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 13, 2023
ISBN13 9781108470018
Publishers Cambridge University Press
Pages 500
Dimensions 159 × 235 × 31 mm   ·   881 g   (Weight (estimated))
Editor Gersen, Jacob E. (Harvard Law School, Massachusetts)
Editor Steckel, Joel H. (New York University)

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