Mexican Multinationals: Building Multinationals in Emerging Markets - - Books - Cambridge University Press - 9781108456104 - March 24, 2022
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Mexican Multinationals: Building Multinationals in Emerging Markets New edition

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A guide for executives, consultants, researchers, and students to a better understanding of the actions taken by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. The insights are based on forty-one detailed comparative case studies of Mexican multinationals written by local industry experts.

764 pages, Worked examples or Exercises; 4 Line drawings, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 24, 2022
ISBN13 9781108456104
Publishers Cambridge University Press
Pages 766
Dimensions 228 × 153 × 44 mm   ·   1.09 kg
Editor Cuervo-Cazurra, Alvaro (Northeastern University, Boston)
Editor Montoya, Miguel A.

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