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Understanding Multinationals from Emerging Markets Alvaro Cuervo-cazzura
Understanding Multinationals from Emerging Markets
Alvaro Cuervo-cazzura
In this book, a distinguished group of researchers provide a state-of-the-art analysis of emerging market multinationals (EMNCs). They tackle fundamental theoretical questions and assess the unique strategies and behavior of successful EMNCs. Scholars and graduate students, as well as consultants of multinational companies, will find this book of interest.
344 pages, 16 b/w illus. 18 tables
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 16, 2015 |
| ISBN13 | 9781107698321 |
| Publishers | Cambridge University Press |
| Pages | 344 |
| Dimensions | 151 × 227 × 23 mm · 502 g |
| Language | English |
| Editor | Cuervo-Cazurra, Alvaro (Northeastern University, Boston) |
| Editor | Ramamurti, Ravi (Northeastern University, Boston) |